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Essentials of Economics, 5th Edition N. Gregory Mankiw.rar: Essentials of Entrepreneurship and Small Business Management tb im.zip: Essentials of Entrepreneurship and Small Business Management 7e Norman Scarborough IM+TB.zip: Essentials of Entrepreneurship and Small Business Management 7e Norman Scarborough TB.zip.
Description:
This latest edition, introduces readers to the process of creation of a new venture and the critical knowledge needed for its successful launch. It provides various tools needed for entrepreneurial success. The reader is exposed to all the aspects of a small enterprise for establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects. Features : Separate chapters on 'Forms of Business Ownership', 'Franchising' and the 'Entrepreneur' are added. A new feature 'Hands on . How to' is added to make students understand how a concept can be put into practice. Sample business plan is included in the text with full details. Integration of Business Plan Pro exercises. Eleven brief cases covering various topics. New, attractive layout includes in-margin glossary and learning objectives. CONTENTS: SECTION I The Challenge of Entrepreneurship Chapter 1 The Foundations of Entrepreneurship Chapter 2 Inside the Entrepreneurial Mind: From Ideas to Reality SECTION II Building the Business Plan: Beginning Considerations Chapter 3 Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5 Forms of Business Ownership Chapter 6 Franchising and the Entrepreneur Chapter 7 Buying an Existing Business SECTION III Building the Business Plan: Marketing and Financial Considerations Chapter 8 Building a Powerful Marketing Plan Chapter 9 E-Commerce and the Entrepreneur Chapter 10 Pricing Strategies Chapter 11 Creating a Successful Financial Plan Chapter 12 Managing Cash Flow SECTION IV Putting the Business Plan to Work: Sources of Funds Chapter 13 Sources of Financing: Debt and Equity Chapter 14 Choosing the Right Location and Layout Chapter 15 Global Aspects of Entrepreneurship Chapter 16 Building a New Venture Team and Planning for the Next Generation Printed Pages: 744. Bookseller Inventory # 11043
About this title:
Synopsis: Essentials of Entrepreneurship and Small Business Management- Prentice Hall-Thomas W. Zimmerer,Norman M. Scarborough,Doug Wilson-2009-EDN-5
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